Will the Next Google be a Prosumer-Based Quantification Company?

February 12 2009 / by Alvis Brigis
Category: Information   Year: 2015   Rating: 6 Hot

To scale and dominate as quickly as Google has, a new company will need to generate serious end-user value, monetize effecively, and take a new web-based approach to human resources.  One such structure might be an organization specializing in prosumer-based quantification (structured crowd-sourced info mining) that can expand and contract quickly by paying citizen quantifiers for quality content that they input (think adsense, but more structured and directed from the outset).  I imagine that this sort of company could catalyze big, fast economic growth and play an important role in generating positive-sum network value as we move further into the acceleration era.

To get the discussion of such a possibility rolling here's a speculative timeline of such a company (2011-2015) that I've cleverly dubbed "Quantification Company":

abacus.jpg2011 - Launch: A logical outgrowth of flash mobs, open mapping parties, and steadily rising prosumerism, the Quantification Company (QC) was created in 2011 with the mission of "organizing and accelerating the comprehensive quantification of Earth's most valued systems."  The for-profit organization relied on a small core of programmers, salespeople and community managers to catalyze quantification cascades, better known as Data Swarms, for a large variety of clients, but mostly municipalities and large corporations.  Early efforts were kept simple and focused mostly on the rapid and/or real-time HD video mapping of U.S. cities, national parks, and other under-quantified areas of interest.  Traffic-based fees were paid out to citizen quantifiers who captured and uploaded the best geographic footage and/or commentary.  Though they were slightly nervous at the ambition and direction of the QC, competitors like Google, Yahoo and Wikipedia were happy to see traffic and content flow through their systems.

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